DreamSpinner Articles

18 May 2007 Management Lessons from Motherhood—Part 1

We lose a lot when we accept society’s pressure to box off parts of ourselves depending on the time of day and whether we’re wearing our business suit or our sweat suit.  Sometimes, that pressure to compartmentalize means we tend to forget that what we learn in one part of our life can provide valuable insights into other parts of life.  Here are a few of the things I’ve learned over the last 15 years of blending motherhood and management:

18 May 2007 “Word of Mouth” Advertising Is No Accident

Word of mouth advertising—people telling other people how wonderful you are—is great because it is based on positive experience and the trust between friends.  But how do you generate positive word of mouth?


 


Great word of mouth advertising is no accident—and it’s not entirely free.  Here are five tips to start creating good buzz and get word of mouth working for you.

25 Apr 2007 Evidence-Based Marketing Ramps Up Success
11 Apr 2007 Get a Life and Maximize Your Marketing
11 Apr 2007 Authentic Marketing Yields Powerful Customer Connections
6 Mar 2007 Power Partnerships Yield Accelerated Profits
6 Mar 2007 Maximize Your Media Coverage
6 Mar 2007 Power Up Marketing With Dynamic Newsletters
6 Mar 2007 Maximize the Sales Power of Your Business Story
6 Mar 2007 New Point of View Yields Marketing Benefits
6 Mar 2007 Promote Your Business by Providing Content
6 Mar 2007 Successful Marketing Your Small Business Can Afford
6 Mar 2007 PR Secrets to Unlock Your Promotional Potential
6 Mar 2007 Speak From the Heart to Promote your Company
6 Mar 2007 Recharge Your Communications Strategy for Profitable Promotion
6 Mar 2007 Marketing Tips for Autumn Profits
6 Mar 2007 Powerful PR Lessons from Successful Direct Marketing

Gail's articles--Gail also writes for a number of national, regional and local magazines.  Here are links to a cross-section of some recent pieces:


"Farriers Bring Ancient Profession into Today's Stables"


 


“Who Owns the Catawba?”


 


"Breaking the Holy Hush"


 


“Event Horizons: Jay Howard Group”  


 


“Fuel Costs Impact Local Economic Engine”


 


“Leveraging the Power of Women”


 


“Wrestling with Change: Business Issues of Hispanic Growth”


 


“Special Needs Services at CMS”


 


“Swim Safe”


 


“Learning to Love Holland: Accepting a Child with Disabilities”


 


“Mothers of Invention”


 


 

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