DreamSpinner Articles

18 May 2007    Management Lessons from Motherhood—Part 1

We lose a lot when we accept society’s pressure to box off parts of ourselves depending on the time of day and whether we’re wearing our business suit or our sweat suit.  Sometimes, that pressure to compartmentalize means we tend to forget that what we learn in one part of our life can provide valuable insights into other parts of life.  Here are a few of the things I’ve learned over the last 15 years of blending motherhood and management:

 
18 May 2007    “Word of Mouth” Advertising Is No Accident

Word of mouth advertising—people telling other people how wonderful you are—is great because it is based on positive experience and the trust between friends.  But how do you generate positive word of mouth?

 

Great word of mouth advertising is no accident—and it’s not entirely free.  Here are five tips to start creating good buzz and get word of mouth working for you.

 
25 Apr 2007    Evidence-Based Marketing Ramps Up Success
 
11 Apr 2007    Get a Life and Maximize Your Marketing
 
11 Apr 2007    Authentic Marketing Yields Powerful Customer Connections
 
6 Mar 2007    Power Partnerships Yield Accelerated Profits
 
6 Mar 2007    Maximize Your Media Coverage
 
6 Mar 2007    Power Up Marketing With Dynamic Newsletters
 
6 Mar 2007    Maximize the Sales Power of Your Business Story
 
6 Mar 2007    New Point of View Yields Marketing Benefits
 
6 Mar 2007    Promote Your Business by Providing Content
 
6 Mar 2007    Successful Marketing Your Small Business Can Afford
 
6 Mar 2007    PR Secrets to Unlock Your Promotional Potential
 
6 Mar 2007    Speak From the Heart to Promote your Company
 
6 Mar 2007    Recharge Your Communications Strategy for Profitable Promotion
 
6 Mar 2007    Marketing Tips for Autumn Profits
 
6 Mar 2007    Powerful PR Lessons from Successful Direct Marketing
 

Gail's articles--Gail also writes for a number of national, regional and local magazines.  Here are links to a cross-section of some recent pieces:


"Farriers Bring Ancient Profession into Today's Stables"


 


“Who Owns the Catawba?”


 


"Breaking the Holy Hush"


 


“Event Horizons: Jay Howard Group”  


 


“Fuel Costs Impact Local Economic Engine”


 


“Leveraging the Power of Women”


 


“Wrestling with Change: Business Issues of Hispanic Growth”


 


“Special Needs Services at CMS”


 


“Swim Safe”


 


“Learning to Love Holland: Accepting a Child with Disabilities”


 


“Mothers of Invention”