Class Dates: Nov. 12, 19 and Dec. 3 Time: Noon Eastern
Multicultural consumers (Baby Boomer, Gen X, Gen Y and ethnic buyers) in the U.S. account for almost $6 Trillion in purchasing power—almost half of the U.S. GNP. Is your company getting its share of this growing market?Does your PR have what it takes to compete?
In this three-hour, three-week seminar you’ll learn:
- How to align your PR to your consumer’s identity
- Why multicultural consumers want much more than just a press release
- How to become a part of your multicultural consumers’ community—and reap the rewards
You’ll come away with:
- A whole new perspective on how PR and identity shape each other
- Ways you can begin to change your PR approach today
- The key to understanding the REAL PR story—how your customer uses your product to define his/her identity
BONUS: Sign up for this class and you can pre-order Gail’s new e-book: Digital PR: The Entrepreneur’s Promotional Survival Guide for 30% off the cover price!
All three live sessions, workbook, slides, and downloadable audio, all for $99.
Gail Z. Martin is an author, entrepreneur and educator. She owns DreamSpinner Communications (www.DreamSpinnerCommunications.com), offering exceptional business writing and marketing services to companies of all sizes throughout the U.S. and Canada. Her teleseminars share powerful marketing techniques for small and growing businesses. She is an adjunct professor for UNC Charlotte. Gail Martin holds an MBA from The Pennsylvania State University in Marketing has over 20 years of corporate/ nonprofit/consulting experience. Martin is also the author of a fantasy adventure series, The Summoner and The Blood King (www.ChroniclesOfTheNecromancer.com).
What Attendees Say About Gail Martin’s Programs
- Very excellent, clear, focused and important themes repeated throughout presentation for effective communication
- This seminar gave me precise and practical processes that I can start using right now
- Lively, packed with good, practical information
- Great content and excellent speaker
- Detailed, relevant information. Gail is very knowledgeable in the subject matter
- Excellent speaker. Fast moving, spot on content that I could really wrap my mind around
